Haulotte appoints a new distributor in Africa
Haulotte named Premium Group as a distributor of the full range of its aerial equipment and telehandlers in 12 African countries. This partnership will enable the Group to provide a better local service support to the end-user contractors and rental companies in the Africa Zone.
Premium Group will be an authorised distributor in Morocco, Senegal, Guinea Conakry, Mauritania, Côte d’Ivoire, Burkina Faso, Niger, Cameroon, Chad, Mali, Togo, and Benin. Based in Morocco, the company is a knowledgeable partner in the lifting equipment industry. Its distribution network and experience will enable Haulotte to better address the African customers’ needs.
The new distributor will have its own stock of Haulotte equipment and spare parts to ensure rapid deliveries and a high level of service. Didier Mertens, general manager of Haulotte Africa, said, “We are pleased to announce this distribution agreement. Africa is a growing market which is asking for high-quality aerial equipment. This partnership will extend our geographic coverage and allows us to meet the increasing demand.”