02/03/2011 - 04:00 am

JLG Announces Marketing Changes

JLG Industries Inc., McConnellsburg, Pa., announced the promotions of three executives.

Brian Boeckman has been promoted to the role of global product director for telehandlers.  Boeckman will be responsible for the management of the company’s JLG, SkyTrak, Lull, and Deutz Fahr branded telehandlers globally.  Since joining the company in 1995, Boeckman has held roles of increasing responsibility in product management, program management, and engineering.

Jeff Ford, formerly senior manager of marketing communications, has been named global director of product management for aerial work platforms in the company’s product development group. In this role, Ford will be responsible for product management for the access equipment segment, working with product development and product management teams. Since joining the company in 1995, Ford has held various marketing product support and management roles.

Maye Houck has been promoted to senior marketing manager of shared services. In this role, Houck will be responsible for managing the corporate marketing communications programs for the products and services of the JLG product portfolio for the Americas, as well as Cat telehandlers worldwide. Houck began her career with JLG in 1993, and in 2006, joined the Caterpillar Alliance Group as global marketing manager.


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