Snorkel Expands Dealer Network

Aerial lift manufacturer Snorkel, Elwood, Kan., has appointed Mid Pac Far East, LLC (MPFE) as its distributor for the U.S. Territory of Guam, the Commonwealth of the Northern Marianas, the Federated States of Micronesia, the Republic of Palau, and the Republic of the Marshall Islands. MPFE was founded in Guam in 1970 to provide sales, parts, and service of heavy-duty trucks, power generation, construction, and materials handling equipment.

MPFE is a member of the JRV Group, a diversified holding company whose business operations include the largest regional distributors of automotive parts; lubricants and chemicals; auto and heavy-duty batteries; paint and safety products; and commercial and passenger tires.

Nick Sowden, president, Snorkel Asia, said: "Mid Pac Far East has superb product support capabilities, developed through decades of experience in materials handling equipment. The company’s strong relationships in the heavy equipment and logistics sector will undoubtedly help us grow sales in this region."

MPFE, which is also the exclusive local dealer for Kenworth Trucks, Doosan Lifts, Cummins Engine Corp., Federal Signal, Allison Transmission, Fassi Cranes, and other prominent brands, is based in Barrigada, Guam, and is in the process of moving to a brand new facility being built to accommodate its expansion.

Mark Cruz, sales manager, MPFE, said: "There is a lot of demand for aerial lifts from our customer base and construction contractors in particular. With Snorkel, we now have a strong brand to promote, that has a very broad range of reliable, easy-to-use aerials."