22/11/2012 - 08:53 am

White Light and Lift Turn Move form sales partnership


Lift Turn Move has announced that White Light will be a UK sales distribution outlet for the LTM entertainment-based product ranges. This is a natural evolution of company strategy, with a focus towards increasing the avenues to market for entertainment products through key distribution channels within the UK.

While the LTM office will still deal with a number of its UK customer portfolio, such as stage engineering companies and professional rigging firms, top tier professional distribution companies like White Light, with its established distribution network, will ensure that the products get to end users helping LTM to keep up with increasing demand.

Dan Holme, director of the LTM Entertainment Division, said: “The LTM Entertainment Division has enjoyed continued growth this year with the LoadGuard hoist range going from strength to strength and gaining worldwide recognition and praise for its adaptability to the different applications of the Industry.

“This means that the natural next step for us in our strategy was to ensure our entertainment range is available through professional distribution channels in the UK. White Light is a key player within the industry, which makes them ideally positioned to promote the brands whilst further increasing their already extensive product range.”

Products White Light will promote include LoadGuard chain hoists, including the Category-A hoist range specific to the entertainment industry, Guardian control systems for both fixed installation and the portable Pro-range aimed at rental and production markets, as well as the new ELG (Entertainment Lifting Gear) products, including manual chain hoists, round slings, soft steels, ratchet straps, beam clamps and more.

As part of the agreement, White Light will take on a significant number of LoadGuard hoists in its rental fleet, further increasing the brand’s presence in the rental market.

Peter Threadgold, sales director, White Light, said: “We are delighted to further our partnership with LTM. This is an opportunity for us to increase the range of high quality solutions available to our customers, while continuing to provide them with the highest level of service and support that White Light is known for.”

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