Easy Lift is establishing itself internationally
The first half of 2023 was a period of solid growth for Easy Lift. While challenges such as the difficulty in obtaining materials are still ongoing and final figures are yet to be compiled the first half of 2023 has been positive, the company reports.
Figures relating to the sold machines are in line with those of the same period last year while the turnover has grown by 7% and the order portfolio continues to be satisfactory, due to the synergy with old and new dealers and partners.
Easy Lift continues to consolidate its presence in the more traditional markets while opening up promising new area. Sales in the rental sector are good, both in the home market of Italy, where the collaboration with Loxam stands out, and abroad, with the rental fleets of the Chinese company Maclift and the Indian company Sendhamarai, which have been enriched by four and eight machines respectively.
Among other important sales, outside the rental sector, it is worth mentioning the supply of an R130 spider to the Spanish Army for the Valencia Command and one RA26 for the Augusta Naval Command of the Italian Navy, which confirms the choice of Easy Lift as a supplier to which it had already turned in the past.
In recent months, the Easy Lift market has continued to expand thanks to new collaborations including the one with Ahern Ibérica for Spain and Portugal and the first sales to new dealers in Malta (R210), Turkey (RA26) and Oman (R160BA), announced at the Bauma 2022 fair.
Presence at international fairs is essential and after the success of the recent APEX fair in the Netherlands at the beginning of the month, Easy Lift is already eagerly waiting for an unmissable appointment, the one with GIS, from 5 to 7 October, in Piacenza, Italy.