Growth for Easy Lift in first half of the year.
After a 50% growth in 2021, Easy Lift, has reported that the first six months of 2022 data are also on the rise compared to the first half of last year: 20% more machines have been sold and turnover has increased by 30%.
The company’s growth in a time of global difficulty is said to be linked to the corporate structure and the solutions set up to deal with the critical issues that have arisen, rather than the market in which it operates. The winning password was, and is, ‘programming’ and the unfailing support for dealers.
The major difficulty over the last six month has been in procuring materials: from carpentry to electronic and hydraulic components, despite the well-organised purchase planning The constant increase in prices is a worrying variable and makes it difficult to plan expenses and manage sales prices, especially for orders with average deliveries over six months. Easy Lift, realising the importance of being able to plan production, has helped its main dealers plan their purchases, giving them the possibility to make changes to the machines ordered, with two-months-notice of the expected delivery. This strategy allowed it to plan production until the end of the year (with orders up to February 2023) and also proved successful for dealers, who were not unprepared for urgent delivery requests from some customers, at least for the most popular models in their respective markets.
The second half of the year will also continue to be characterised by challenges and uncertainty, but Easy Lift believes its approach will continue to be synergistic towards its network and proactive towards the market.