28/09/2021 - 14:08 pm

The My Riwal Parts webshop is expanding in Europe

Riwal, the aerial work platform and telehandler rental and sales specialist, has expanded its My Riwal Parts webshop, following its successful launch in June 2021. This is added to an initiative to continuously provide the best (digital) customer experience.

The My Riwal Parts webshop is an online platform filled with original spare parts from top tier brands where you can order your parts 24/7. The webshop has been live for the Dutch customers and in continued efforts to keep expanding their digital service package, Riwal has decided to expand in more European countries.

Wilco Stout, sales manager at Riwal, said, “After the successful launch, we are proud to expand in Europe. Based on the feedback from our customers and the intensive partnership with SmartEquip the My Riwal Parts webshop has become a unique platform in today’s market. E-commerce requires continuous improvement where real-life data is vital. Based on the obtained data, the platform will therefore be continuously improved.

“In addition to the e-commerce solution, a team of parts specialists are ready to provide tailored advice. Their knowledge and experience (native speakers) in combination with our unique portal makes the My Riwal Parts solution a partner for every rental organisation.”

Based on the needs and the feedback of their online customers, a number of key features have been updated. This includes:

–           A fully responsive website, suitable for all devices

–           Available in 9 different languages

–           Exploded view based on the type of machine, serial number and part number

–           Easily manage multiple delivery addresses

The My Riwal Parts webshop is an intuitive platform where everyone can easily select the parts they need. Riwal is in close collaboration with SmartEquip in order to provide the best digital solutions. SmartEquip has been instrumental in the improvement of the webshop’s operational efficiency. Together with Riwal, they will continue to work together to improve customer excellence.

Alexander Schuessler, president, International Group and founder of SmartEquip says, “We are very pleased to be expanding our long-standing partnership with Riwal. The e-Commerce Store solution is SmartEquip’s fastest-growing platform, and Riwal’s application of this technology via the My Riwal Parts webshop is a brilliant way of bringing efficiencies to their customers across Europe.”


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LHI October 2021

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