24/11/2020 - 14:41 pm

Jekko opens German subsidiary

Italian minicranes manufacturer, Jekko, has established a new subsidiary in Germany: the company will be named Jekko Deutschland and will allow a more widespread presence in the German speaking areas.

It has been 15 years since the first Jekko  minicrane landed in Germany. From then on, the German market has become increasingly important not least because of the work of NordKran, Jekko’s official dealer for Germany and Austria in the past five years.

The strategic importance gained of the market and the wish of having more direct supervision of the German speaking areas has led Jekko to the decision to establish a subsidiary in Germany. Jekko Deutschland will be headquartered in Witten.

Besides Jekko, the new company has two other shareholders: Carsten Bielefeld, formerly sales agent at NordKran, and Andreas Krome of Lift Service Krome, which manages Jekko  aftersales services in Germany.

NordKran will keep on supporting Jekko as a dealer in Northern Germany. Jekko’s CEO, Diego Tomasella, said, “With the establishment of Jekko Deutschland we want to make  a step forward in the German market,  which has  always  been  attractive  and challenging for  Jekko due  to  its  high quality  demand.  We  have  done  a  very good  job  in  the  last  five  years  with  our  partner  NordKran,  that  will  remain  not only  our  local  dealer  for  a  wide  region  in  the  Northern  Germany  but  will extend  and  improve its range of products  and  services for  its customers. Our goal  with the local  company  Jekko  Deutschland is  to  be  more  reactive  and present both in sales and after sales for all kinds of customers, from a single end user to a big rental company.

“Jekko’s  range  is  growing  with  the  introduction  of  a  wide  range  of  products  and  we believe that the German market will react in a positive way to our proposals.”

Alberto  Franceschini, Jekko’s  export  manager,  adds, “This decision is not exclusively  a  matter  of  sales.  The  German  customer  has  always  shown appreciation  for  the  technology,  the  refinement  and  the stylistic  choices of  a ‘made in Italy,’ product such as Jekkos. The German market requires high levels of reliability, responsiveness and  customer  support.  We  wanted  to raise  the bar on  the  quality  of  our  service  for  our  valued  German  customers  and  the only way  was to have a  direct presence and to rely on industry professionals such  as  Carsten  Bielefeld,  Andreas  Krome and  Maik Buchtmann.  We  believe that end users will benefit from this choice and Jekko brand reputation will be improved as well. On the  other  hand,  when  Italian  fantasy  and  creativity  meet  German pragmatism and  organisation only great things can happen.”

Bielefeld  said, “Thanks to the activities carried out by NordKran in the last five years, Jekko has earned  an  important  place  in  the  German  market.  Our  goal  from  the beginning  was  to  become  market  leader  in  a  short  time,  now  the  goal  is  in sight and Jekko has to do the next step forward. I am  happy  to  be  part  of  this  new  team.  Together  with  NordKran  and new Jekko Deutschland we will send the strong and clear message that our goal is a  much stronger presence  in  Germany  and  Austria. With  NordKran as  our dealer  in  the  North  we  have  a  great  partner at our  side.”

Talking  about future projects, he adds, “The plan is to find some more dealers in the other parts of Germany and Austria, to give the best support to all customers and to bridge the distance.”

After  sales  service  plays  an  important  role  in  the  project  too  and  in  this regard  Andreas  Krome  said, “I’m  very  happy  to  be  a  part  of  the restructuring of sales and  support for Jekko products in Germany and I  will  be deeply committed to the successful implementation of the team’s goals. Our task, into which we have already grown in recent years, will be the technical support of Jekko cranes in connection with the spare parts supply. Supporting our  customers  with  all  the  necessary  information  to  ensure  a  long,  efficient and  safe  use  of  Jekko  minicranes  will  be  our  main  focus  of  activity.  We  are convinced  that  a  good  exchange  and  trustful  communication  between  the  after-sales  department in Italy, our customers and us is indispensable for this.”

On   his   part,  Maik   Buchtmann   underlines   the   full   commitment   of NordKran, “We  look  forward  to  the  cooperation  and  the  opportunities  that arise with the establishment of Jekko Deutschland. The new role as a dealer in Northern  Germany  and  in  the  area  reaching  up  to  Berlin  has  great potential  for  us.  With  locations  in  Delmenhorst,  Hamburg  and  Papenburg, we  see  ourselves  well  equipped  for  the  new  situation. The  possibility  of further  expanding  the  end  customer  business  and  finding  special  solutions with  customers  is  becoming  increasingly  important.  The  motto  is  ‘quality instead of quantity’. We look forward to a close, respectful and cooperative partnership between Jekko Deutschland and NordKran as well as to the contact with Jekko in Italy that  has  existed  for  over  five  years. Due  to  the  current  Covid  19  pandemic,  the  forecast  for  the machine  trade  is  still  being  worked  out. A  fleet  of  storage  machines  is  of  course  available  for immediate  delivery.  The  NordKran and Buchtmann  group  currently  has  more  than  30  minicranes for rent and in stock.”

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