Terex appoints Galadari Trucks & Heavy Equipment as its distributor in the UAE
Supporting increased demand for Genie products and services throughout the Middle East, Terex Aerial Work Platforms (AWP) has appointed Galadari Trucks & Heavy Equipment Co Ltd LLC (GTHE) – a subsidiary of Galadari Brothers – as its new distributor for Genie telescopic and articulating boom lifts as well as scissor lifts in the UAE.
Due to a large planned stock of Genie machines, this new agreement offers customers easier and faster access to Genie equipment, backed by the support of a strong sales and service partner with an established reputation in the UAE market. Mohamed Yahya Kazi Meeran, director and Group CEO of Galadari Brothers, said, “GTHE and Genie share more than their strength of presence and reputation in the marketplace. They also have the same values that are the engines that drive their respective successes. This partnership will enable both companies to create a synergy that will be felt by customers in a market like the UAE, which deserves no less than the best product offerings and services.”
For GTHE, infrastructure, construction and maintenance are growth sectors where aerials are under increasing demand. Supporting this need, one of the company’s first orders featured a variety of the new Genie E-Drive slab scissor lifts, namely the Genie GS-1330m, GS-1932, GS-3246, GS-2632, GS-4046 and GS-4655 models intended for electricians, cleaning and a wide range applications in facilities management and maintenance.
Sharbel Kordahi, managing director of Terex Aerial Work Platforms for the Middle East, Southern Africa, India, Russia and CIS, said, “Galadari Brothers is a flagship name in the UAE. With more than 40 years of experience in the region, they have an in-depth knowledge and understanding of the market, backed by strong sales and aftermarket support teams. It is our privilege to be associated with this group. In addition to Genie boom lifts and scissor lifts, this deal also includes the distribution of all Terex product lines.”
Kordahi continued, “The UAE has always been a very strong market for aerial work platforms and we expect it togrow quickly post-Covid-19. In this respect, with a readily available stock of Genie machines and spare parts, GTHE will be prepared to ensure fast delivery with the in-the-field service that customers rely on. Furthermore, GTHE is a strong partner. This implies that, in addition to their nationwide presence and experience, they are also able to provide sales terms that offer the financial flexibility that customers need to help support their businesses.”